FIVER

FIVER launched as Five Life in October 2006, becoming FIVER on 28^th April 2008.

The channel is attracting increasing numbers of younger viewers with a range of younger, faster, ruder programming.  It has a rich mix of the best acquired and originated programming and already  has seen a number of high-profile, new programmes including Generation Sex, Glamour’s Best Dressed List 2008, Celebrity Rehab, Dirt and the internet sensation, Sofia’s Diary.

Statistics

• Launched as Five Life in October 2006 and re-branded to FIVER on 28th April 2008.
• FIVER shows a mix of soaps, drama, documentaries and film with a greater focus on 16-34 year olds.
• Since the re-brand, the channel has increased its share among all individuals by +9% and by +19% among 16-34s. First look Home & Away is on FIVER and this is the highest rating show. 
• FIVER is committed to showing quality documentaries and factual programmes and performs well with shows like Police Interceptors, The Hotel Inspector: Unseen and Extraordinary People.
• Whilst Five USA excites audiences with big action films, FIVER caters for the romantic comedy crowd with films like Dirty Dancing, 13 Going On 30, Bewitched and 50 First Dates. Source: BARB, multi-channel homes, all individuals, Jan-Aug 2008